On October 11, 2024, the BIKE＋WORK 2024 New Product Launch Event was grandly held at the Aokangda (Beijing-Tianjin) Luxury Car Plaza in Wuqing District, Tianjin! This highly anticipated event garnered widespread attention across the bicycle industry, offering attendees the opportunity to witness groundbreaking product innovations and experience a visual feast of high-quality bicycles.
BIKE+WORK 2024 new product conference guests present:
Yang Yufeng, President of Golden Wheel Group
Victor Luis, CEO of Cinelli
Andrea Bortolin, Product Manager of 3T
Chu Ning, Executive Secretary-General of Tianjin Bicycle & Electric Vehicle Association
Zhu Hongwei, Head of Aokangda (Beijing-Tianjin)
Jin Ci, General Manager of GRBIKE China (Jire Wenzhou Trading Co., Ltd.)
Li Ke, Sales Director of Shimano Shanghai Trading Co., Ltd.
Mu Xiangju, Marketing Manager of Tianjin Shimai Cheng Trading Co., Ltd.
Zhang Jianfeng, Deputy Business Manager of HL Corp. Precision Forging Technology (Tianjin) Co., Ltd.
The event kicked off with the participation of numerous brands and distributors. Below, let’s revisit the highlights of the BIKE＋WORK 2024 New Product Launch Event!
At 8:00 AM, distributors began arriving at the venue, checking in, taking photos, and receiving thoughtfully prepared gifts from BIKE＋WORK.
The venue was packed with enthusiastic attendees, showcasing the high level of excitement for the event!
As the host took the stage, the BIKE＋WORK 2024 New Product Launch officially began!
First of all, Xue Xiuwen, product manager of UPLAND, made a product presentation. Originating from a small town named UPLAND at the foot of the mountains in Southern California, UPLAND has focused on bicycle research and innovation for 40 years. UPLAND’s models are known for their exceptional performance and strong visual identity, earning them a loyal following among cyclists worldwide.
Cinelli& Columbus product presentation by Cinelli ceo Victor Luis. Cinelli founded in 1948, Cinelli is renowned for its innovative designs and high-quality bicycles. The brand’s contemporary products blend performance and artistry, emphasizing comfort and riding experience. Cinelli’s road and urban bikes feature advanced materials, ensuring lightweight durability and showcasing Italian style.
3T product presentation by 3T Product Manager Andrea Bortolin and 3T Product Manager Xue Xiuwen. 3T established in 1961, 3T specializes in designing and manufacturing high-performance bicycle components. Known for its innovative and technology-driven products, 3T excels in handlebars, forks, and seat posts. Its contemporary products combine lightweight design with superior aerodynamics, enhancing riding efficiency and comfort.
Ye Jiale, technical manager of GRBIKE of Jire (Wenzhou) Trading Co., LTD., made a WILIER and DEROSA product presentation. DEROSA starting with road bikes, DEROSA gained prominence in the 1960s and 1970s for its exceptional technology and design. Its iconic heart-shaped logo symbolizes quality and artistry.
Wilier bicycles originated in 1906 in Bassano, northern Italy, and was founded by Pietro Dal Morin. The Wilhelm brand survived wars, bankruptcies and reborn, and was finally revived with the help of the Gastaldello brothers, and continues to shine in the cycling world. William Bicycles is known for its high-performance road racing bikes, especially in the design of lightweight models and it is one of the few cycling brands to sponsors two men’s World Tour teams in the 2024 season, showcasing its brand strength and market influence.
STORCK product Manager Li Zhonghe delivered the STORCK product presentation. Storck founded in 1995, Storck is celebrated for its top-tier high-performance bicycles. The brand focuses on lightweight and aerodynamic designs, delivering an exceptional riding experience. Storck’s contemporary products use advanced materials and technology, ensuring strength and rigidity, suitable for road and mountain riding. With its exquisite craftsmanship and innovative design, Storck has become a popular choice for professional racing and cycling enthusiasts.
At the end of the first half, Yang Yufeng, president of the Golden Wheel Group, introduced the BIKE+WORK to us. BIKE＋WORK is not just a brand but a platform that brings together world-class bicycle and component brands, offering cyclists more choices and reliable after-sales service, providing cyclists with additional peace of mind.
At the same time, President Yang unveiled the newly signed brands. On the component side, include 3T, the premium Italian component brand, and COLUMBUS, the renowned Italian tubing manufacturer. As for the new complete bike brand, President Yang Yufeng buried a surprise, which will be revealed during the afternoon session.
Then President Yang Yufeng held a symposium on cycling, a group of cycling enthusiasts gathered for a heartfelt discussion, sharing their passion for bicycles. The audience was captivated by the genuine love for the sport.
At noon, BIKE+WORK prepared lunch for attendees at the Aokangda. After a short break, the product presentations resumed, everyone eagerly returned to the main venue because a new brand had yet to be revealed.
The first one is TOTEM Totem, which is preached by product manager Yang Zhenyi. As Golden Wheel Group’s in-house brand, TOTEM continues to innovate in the entry-level segment, making road and mountain bikes accessible to more people. New models were showcased at the event.
Next is the LAPIERRE product presentation by Bai Kewu Product manager Luo Jinhui. LAPIERRE founded in 1946, Lapierre is a renowned French bicycle brand known for innovation and performance. Its contemporary products feature high-tech materials and engineering, incuding road bikes, mountain bikes and city bikes.Lapierre bicycles combine lightweight design, stability, and comfort, aiming to enhance the rider's experience while delivering exceptional craftsmanship and race-level performance.
Surprise Announcement: Bianchi Joins BIKE＋WORK ! The global cycling brand Bianchi was unveiled as the newest addition to BIKE＋WORK . Product Manager Xue Xiuwen presented Bianchi’s offerings. Bianchi, founded in 1885, is a historic Italian bicycle brand renowned for its classic Italian craftsmanship and innovative designs. The brand's contemporary products emphasize lightweight construction and high performance, spanning road, mountain, and urban bicycles. Bianchi bikes are celebrated for their iconic celeste color and unique aerodynamic designs, aimed at enhancing riding comfort and efficiency. They perfectly blend tradition with modern technology.
During the presentations, surprise lucky draws were held, who are the lucky stars of that day?
After the presentation session concluded, everyone in attendance was deeply impressed by the power of technology and innovation. Outside the venue, BIKE+WORK set up a test ride area for guests to personally experience the high performance, stunning design, and premium quality of the various bicycle brands on display!
The BIKE＋WORK 2024 New Product Launch Event concluded on a high note. BIKE＋WORK remains committed to innovation and exploring high-quality bicycles, continuing to shine in the industry and delivering exceptional products to cycling enthusiasts worldwide!
